UX/UI

Vitruvius NFT Gallery — France's first NFT gallery

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Prototype

Client

Vitruvius NFT

Year

Apr 1, 2022

( 00-01 )

THE CONTEXT

In 2021, NFTs exploded, yet most people had no idea what they were or how to buy one.

We opened France's first NFT gallery in Montpellier and on Cryptovoxels to make crypto art feel human.

My Role

Co-founder & Product Designer: gallery concept, brand, UX/UI and experience.

The Problem

Artists wanted to sell digital work, but wallets, minting and royalties felt like a foreign language. Buyers were curious yet afraid of getting scammed.

The Goal

Turn a confusing technology into a welcoming space where artists and collectors learn, mint and trade.

The Challenge

How might we help artists and collectors understand the crypto sphere well enough to confidently create, buy and sell?

The idea

The Solution

A phygital gallery in Montpellier and Cryptovoxels: physical artworks linked to NFTs, guided visits and workshops on wallets, minting and royalties.

The Solution

A phygital gallery in Montpellier and Cryptovoxels: physical artworks linked to NFTs, guided visits and workshops on wallets, minting and royalties.

The Results

1K+ visitors, 300+ NFTs sold and 30+ artists onboarded into the digital art world.

( 00-02 )

THE RESEARCH

Before designing, we studied the numbers: how fast the NFT market grew and how little the public, and French audiences in particular, understood it.

Market and awareness data showed that education, not technology, was the real barrier to adoption.

Check the Project

( 00-02 )

THE RESEARCH

Before designing, we studied the numbers: how fast the NFT market grew and how little the public, and French audiences in particular, understood it.

Market and awareness data showed that education, not technology, was the real barrier to adoption.

Check the Project

( 00-03 )

THE FINDINGS

Crypto art went from niche to record-breaking in one year, while the public lagged behind.

Four findings on crypto art that shaped our gallery, our workshops and our onboarding.

$69M

paid for one NFT at Christie's, 2021

$25B

in NFT sales in 2021, up from just $95M in 2020

45%

of French people say they understand NFTs

48%

of consumers worldwide had never heard of NFTs (YouGov, 2022)

$69M

paid for one NFT at Christie's, 2021

$25B

in NFT sales in 2021, up from just $95M in 2020

45%

of French people say they understand NFTs

48%

of consumers worldwide had never heard of NFTs (YouGov, 2022)

( 00-04 )

THE RESULTS

Proof that explaining crypto is as valuable as selling it: 60+ expos and events.

Education turned curious visitors into collectors and hesitant artists into creators.

What we achive

A pioneer gallery in France: 1K+ visitors, 300+ NFTs sold, 60+ expos and events and 30+ digital artists with their first sales.

What we learn

People don't buy technology, they buy trust. Clear explanations, real objects and human guides made crypto feel approachable.

In conclusion

The gallery is gone, but the lesson stays: great tech isn’t adopted until someone designs the bridge between it and people.

What we achive

A pioneer gallery in France: 1K+ visitors, 300+ NFTs sold, 60+ expos and events and 30+ digital artists with their first sales.

What we learn

People don't buy technology, they buy trust. Clear explanations, real objects and human guides made crypto feel approachable.

In conclusion

The gallery is gone, but the lesson stays: great tech isn’t adopted until someone designs the bridge between it and people.

( 00-05 )

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LHUNA
CONTACT

( 00-05 )

CONTACT

Let’s talk about what you’re building and how we can collaborate.

Prefer the old way?

Lhunatica@gmail.com

Let's start
the conversation.

LHUNA
CONTACT

( 00-05 )

CONTACT

Let’s talk about what you’re building and how we can collaborate.

Prefer the old way?

Lhunatica@gmail.com

Let's start
the conversation.

LHUNA
CONTACT

( 00-05 )

CONTACT

Let’s talk about what you’re building and how we can collaborate.

Prefer the old way?

Lhunatica@gmail.com

Vitruvius NFT Gallery — France's first NFT gallery

In 2021, NFTs exploded, yet most people had no idea what they were or how to buy one.

We opened France's first NFT gallery in Montpellier and on Cryptovoxels to make crypto art feel human.

Before designing, we studied the numbers: how fast the NFT market grew and how little the public, and French audiences in particular, understood it.

Market and awareness data showed that education, not technology, was the real barrier to adoption.

Before designing, we studied the numbers: how fast the NFT market grew and how little the public, and French audiences in particular, understood it.

Market and awareness data showed that education, not technology, was the real barrier to adoption.

Crypto art went from niche to record-breaking in one year, while the public lagged behind.

Four findings on crypto art that shaped our gallery, our workshops and our onboarding.

Proof that explaining crypto is as valuable as selling it: 60+ expos and events.

Education turned curious visitors into collectors and hesitant artists into creators.

Let’s talk about what you’re building and how we can collaborate.

Let's startthe conversation.

Let’s talk about what you’re building and how we can collaborate.

Let's startthe conversation.

Let’s talk about what you’re building and how we can collaborate.

Let's startthe conversation.

Let's start
the conversation.

Let's start
the conversation.

Let's start
the conversation.